These days, customers expect good service, a good deal and someone they can trust. If someone is going to spend thousands of dollars, they may want time to think things over. How can a wise business owner keep in touch, build a relationship of trust and remind the potential customers to turn to them without being a pest? The answer is simple: invest in creative mortgage postcards.
In the hustle and bustle we are constantly surrounded with, you need to not only make a good first impression, but do your best to remind people of your presence. Otherwise when they are finally taking the steps to buy a house a year later, they will seek out someone new instead. If they are sent something in the mail, they are much more likely to call back and contact you when the need arises.
This could mean they only think of you for a split second once a month before tossing all the ads and junk mail in the trash, and your postcard along with it. But if that second is more than your competitors, you stand a pretty good chance when the need for your services is around. You could make it even more effective if you are able to send out mortgage postcards that they will keep.
People go through different phases in their life. Most people go to work almost daily, buy groceries weekly and have checkups with dentists and doctors a few times a year. Big events like expanding a family, buying or selling a home or refinancing the mortgage happen much less often. It will take patient consistency in order to be at the front of someone’s mind when those rare occurrences take place.
Decide what it takes to earn a coveted spot hanging on the wall, the fridge or even to be used as a bookmark. Chances are that no matter how good looking you are, your smiling face will not be enough unless the potential client knows you personally. What about a calendar or recipe? Even a witty slogan or funny comic can help make you memorable.
As always, advertising is an investment. You will probably send mortgage postcards to hundreds of clients who will never call. They may pass you on the street and wonder why your face looks so familiar without realizing it is because they have seen it in the mail every month. But when you are making deals in real estate, the profit from one successful client will more than justify the cost of the stamp you put onto your monthly mortgage postcards.
